According to the AA General Service Office guidelines pamphlet MG-11 on Cooperation with the Professional Community: "Like all of AA, the primary purpose of members involved with public information service is to carry the AA message to the alcoholic who still suffers. Working together, members of local Public Information committees convey AA information to the general public, including the media." We cannot expect those
outside our fellowship to know what Alcoholics Anonymous is - and what
it is not - without some sort of organized method of conveying this
information. While our General Service Office does this through uniform
literature and public service announcements, it is up to the individual
members of AA to let potential alcoholics outside the rooms know how and
where "the hand of AA" can reach out. The District-level efforts
usually focus on carrying the message inside educational facilities, at
health fairs, or to any other interested parties.
A number of resources are
available to anyone interested in carrying the AA message to the general
public, most notably the document M-41i, the CPC Workbook.
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