The primary intent of this website is to assist District 54 with AA's service structure communications and information in ways to best facilitate AA’s primary purpose. AA’s primary purpose is stated clearly in Tradition 5 - “Each Alcoholics Anonymous group ought to be a spiritual entity having but one primary purpose—that of carrying its message to the alcoholic who still suffers.”

 Tradition 11
Our relations with the general public should be characterized by personal anonymity. We think A.A. ought to avoid sensational advertising. Our names and pictures as A.A. members ought not be broadcast, filmed, or publicly printed. Our public relations should be guided by the principle of attraction rather than promotion. There is never need to praise ourselves. We feel it better to let our friends recommend us.

The 2013 General Service Conference Annual Report affirmed that the Internet, social media and all forms of public communications are implicit in the last phrase of the short form of Tradition 11: “… at the level of press, radio and films.”)

Tradition 12

And finally, we of Alcoholics Anonymous believe that the principle of anonymity has an immense spiritual significance. It reminds us that we are to place principles before personalities; that we are actually to practice a genuine humility. This to the end that our great blessings may never spoil us; that we shall forever live in thankful contemplation of Him who presides over us all.

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